Think back six months. You probably never had heard of a little website called Pinterest.
Now it’s the third most-visited social-networking site in the United States, according to a report released Thursday by Experian Marketing Services, a digital marketing firm.
Pinterest, which lets its users “pin” photos and info from the Internet onto virtual boards, ranks behind only Facebook and Twitter in terms of total visitors, according to the analysis, titled “The 2012 Digital Marketer: Benchmark and Trend Report.”
The ranking is based on the total number of U.S. visitors during March and does not include mobile traffic, according to Experian spokeswoman Jennifer Marshall.
Last month, Facebook had more than 7 billion total visitors; Twitter had 182 million; and Pinterest had 104 million total visits from people in the United States, according to data sent to CNN by Experian.
That ranking puts the newbie site ahead of heavyweights such as LinkedIn, Google+, MySpace and Tumblr.
“The site has really just rocketed,” said Matt Tatham, another spokesman from Experian. “It’s just been tremendous since Pinterest took off around October and then in the last few months. With Pinterest, it’s kind of a new take on an old thing. Social networking is great. Pinterest is great. The way people are sharing on Pinterest is new.”
I admit it — I love Pinterest! I’ve been on it for several months now, and I’ve got 12 boards on my site and 718 pins on those 12 boards. My favorite — and most popular — board is called Amazing Men’s Watches. I have 148 watches of all sorts pinned, and I’ve got 66 people following my board. I try to add to it on a regular basis. And I love to see what other people out there are pinning to their boards.
I have to admit I’m surprised that Pinterest is bigger than LinkedIn and Google+. That’s kind of shocking. So, my question is, is Pinterest just a passing fad, or is it here to stay? I honestly have no clue, although I’m leaning toward fad. I don’t see how it can go head to head with Facebook or Twitter long term. But you never know, right? If you haven’t checked Pinterest out, maybe now’s the time to do so. It’s fun and it’s a good way to be exposed to other people and their interests. Cheers!