hankrules2011

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Posts Tagged ‘Etsy’

Selling Music Online…

Posted by Scott Holstad on February 21, 2018

Audiophiles

McIntosh XRT2.1K Loudspeaker System: $130,000

 

Hi! Sorry it’s been so long. Obviously, per my recent posts, my life has changed a lot, and I have a lot less time and energy to blog. It’s not that I don’t want to; it’s just that between extremely poor health and other projects, it’s fallen down my list of priorities, unfortunately.

I thought I’d update you on one of my recent projects though. Among other things, I’ve turned my passion for music into a … business (?) … and I have opened a number of online shops where I’m selling new and used vinyl LPs, CDs, and cassettes, as well as audio components and accessories such as turntable mats, turntable cartridges, preamps, and speakers, among others. In addition, on a couple of my sites, I’m also selling a few “vintage” books and planning to add more. Furthermore, I have a couple of social media accounts at Instagram & Twitter where I post pictures and links to articles, posts, sales, & the like, so all of this keeps me very busy. I currently have seven – 7!!! – online shops, plus Instagram & Twitter, so thank goodness I can do all of this on my own schedule, eh?

 

Vinyl LPs

 

Seven shops are too many & I’m in the process of shutting one European one down right now. I then plan to shut another one down after that, leaving me with five. I may even trim it to four later, but for the time being, I have to get it down to five. I’m contemplating creating an e-commerce-based website for all of it, but that would be such a major time suck, PLUS I’d be on my own competing against the big boys and the littler ones, that I don’t know how feasible or wise that is.

I have been doing fairly well recently on one site that’s more audiophile-oriented: Discogs. I’m getting several sales a week there now, although at first it was hard to get going with no feedback. Now I have some, and I have orders out in the mail that should generate more when they arrive, ideally, so that’s been paying off. eBay has allowed me to sell some albums, as well as a few components & accessories. The site is really strange, though, because as soon as you’ve had a successful sale in an area, they WON’T let you list another related item for THREE MONTHS to penalize you (?) I guess, although they’re also penalizing themselves too, financially. How stupid is that??? So, when I went to list some preamps recently, because I had sold one, the site wouldn’t let me. More bizarrely, when I went to list a set of Klipsch speakers, the site said I was past my limit, although I’d never listed and obviously had never sold speakers there before! WTH? So, eBay isn’t making me happy these days, although I just sold an LP from there yesterday. Thus, I’m actually using more than one account with them.

 

Scott's Music Shak & Shop

 

My main site, although NOT my main selling site, is a Facebook Page: Scott’s Music Shak & Shop. I’m trying to get it known as a music and audio resource, a place people can come to for good content, photos, videos, polls, and yes, a Shop. While the Shop has not taken off, for whatever reason, some of the articles have gotten quite a few hits, or “reaches.” Some of the things I’ve posted about, whether writing them myself or sharing other posts, have included how to clean your vinyl, the top 30 goth albums of all time, how to rip your vinyl to your computer, Jeff Beck’s only Top 10 album, the Goldmine Grading Standard (the most hits of any post to date), cork turntable mats, the top “smooth jazz” albums of the ‘80s, what a preamp is & why it’s important, what a DAC is, etc. Possibly for budding audiophiles & the like then, as well as most music fans.

Meanwhile, what kind of music am I selling? Both new & used, as I said. On Discogs, the majority of my inventory is industrial, followed by goth, hard rock, electro, alternative rock, blues, classic rock, EBM, techo, experimental, funk, indie, pop, synth-pop, jazz fusion, & so on. In my inventory, I list over 40 different genres. I also have a variety of rare & hard to find items, such as an Australian promo copy of Nitzer Ebb’s Showtime, a very scarce (especially in the U.S.) Russian copy of The Beatles’ A Hard Day’s Night with the text in English and Russian, mostly Russian, with the labels virtually entirely in Russian, and an incredibly rare unreleased Czech promo copy of Iron Maiden’s Killer LP. I’ve only found one other dealer in the world selling this one, & it’s very valuable. I also do custom searches for people for specific titles or groups. I’m doing one now for a customer in Italy who’s a Linkin Park fan. I’ve found him a couple of Russian titles he doesn’t own & a couple of Australian titles, one quite rare, he doesn’t own, so that’s good. Meanwhile, I’m searching for some Japanese titles for him that are proving difficult to find.

 

 

If you know anything about online selling, you know that it can be slow going. I’ve done a lot of research, read books, even signed up for a class, and I know the stats, the standard thoughts & beliefs, etc., so I’m thinking long term strategy, but sometimes it’s hard to be patient. The good news is, I’ve only been doing this for three months, and all the research I’ve done on Etsy, for instance, has indicated that it’s common to go six, nine, or even 12+ months before you get your first sale. Well, I just opened my shop there about a month ago, & I’ve had two sales there now & hope to have more as I learn more online marketing strategies. And at my more “established” (a whole additional month – wow!!!) shops, I’ve been getting more sales, particularly at Discogs, over the past month, so things are trending upwards. This is good & necessary, because I sank a lot of money into acquiring a lot of cleaning, packing, & shipping supplies, as well as some inventory to supplement my existing inventory. I’m determined to provide the best shopping experience possible, and that means I pack better than anyone, I use the best, thickest, most protective outer sleeves on my vinyl, I ship within 24 hours, I communicate well & respond to any communications quickly & effectively. And I offer additional services, such as the accessories & components & custom searches (the searches are free) for anything & everything. I can’t get anything, but I can get many-to-most things for customers. So far, my feedback has been 100% positive & my only frustration has been that not everyone who has bought from me has left me feedback, which hurts me & my reputation as a seller, & I know it’s not because they were dissatisfied, because if they had been, they would have contacted me about it, but they didn’t, so obviously, they were okay-to-pleased with their purchases. So, that doesn’t make me happy, but there’s nothing I can do about it. In any event, I really enjoy doing this & I’m doing this not only to earn a few dollars (and that’s ALL I’m earning – a few…), but because I really love it. I love making other people happy with music & being able to act as a resource for others when possible.

Naturally, I’d love it if any of my blog readers were to visit any of my shops. I’d love it if any of you liked or followed me at the sites that allow that, & of course, I’d be grateful for any sales too! But by no means feel obligated. I doubt any of you will, but I had to put that in there. However, if you do visit my shops, you may notice some crossover in some of them, i.e., some postings of the same item in a couple of the shops. Most of the time, that’s because I intend to be shutting down one of those shops in the near future and am trying to get all of the inventory at those shops listed elsewhere before I do. But you should encounter original items at each shop too, especially at Discogs, Facebook, & eBay, to a lesser extent. So, please visit. Also, please follow me on Instagram & Twitter. Let me know you’re coming from my blog to ensure I follow you back, and I’m thinking of the best way to give out a promotion to my blog readers on purchases you may make. How about this: I’ll refund my blog readers 15% off any item they purchase UNDER $100!! In order to get that refund, you’ll have to email me to let me know what you purchased when, & provide this blog post’s URL, as well as the item’s URL, title, cost, etc. You’ll also have to provide me with your PayPal email address, because I only take PayPal everywhere except Facebook, which only allows me to take Stripe. I’ve never refunded anyone on Stripe, but I’m sure I can learn how, & I now know how on PayPal, so send all of this info to me at scottsmusicshak AT gmail DOT com after you’ve made your purchase, and I’ll refund you, ideally, within 48 hours. Sound good? Sound like a deal? Cool. I am now going to post links to my shop & my social media accounts. Once again, I’d be grateful to anyone who visits any of them. All of them have some to many original items, so overlook any cross-posted ones you may see. And feel free to offer suggestions too! I’m all ears. Thanks everyone. Cheers!

 

 

ACTIVE Online Shops

  1. Facebook Page: Scott’s Music Shak & Shop 
  2. Discogs
  3. Etsy: Scott’s Shak 
  4. eBid: Scott’s Shak
  5. eBay

Current Shops I Intend To Close

  1. e-Record Fair 
  2. Bonanza: scottsshak’s booth  

Social Media

  1. Instagram: scottsmusicshak
  2. Twitter: Scott’s Music Shak  @scottsmusicshak

 

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